Between Zoom meetings, deadlines, doom-scrolling, and the occasional at-home workout, the past year of weirdness has undoubtedly left most of us juggling life, work, and attempts at sanity even more chaotically than before. Metaphorically speaking, we’ve all had to walk and chew gum at the same time. As it turns out, however, that may actually be the secret to finding calm these days.
Favour gum, the new go-to for busy cool-girls, has become a wellness essential since launching last February – as fate would have it – just before the stress of our “new normal” took hold. Its brilliant secret? Well, in addition to meeting the demands of that anxiety-induced oral fixation (yeah, you’re not the only one who’s been snacking a lot more lately), it packs a chill punch of that holy grail of hemp-derived ingredients, CBD.
Which, sure, you might even have in your self-care rotation already. But Favour stands apart from the typical supplements or tinctures thanks to its very nature – CBD gum lends itself to faster and more efficient absorption than digestibles (by about five times), meaning you get all of those stress-relieving, inflammation-busting, calm-inducing benefits almost as soon as you pop a piece in. Uh yeah, chew on that.
The brainchild of mother-daughter duo Gigi and Jamie Grimstad with friend Margaret Luce, all of whom are proponents of holistic healing, Favour was developed as the ultimate solution for effective CBD use. “As we each experimented with all the various forms of CBD – capsules, tinctures, balms, gummies, salves, drinks, you name it – we realized that the countless positive effects are very real but entirely unreliable,” says Jamie.
After extensive research, they landed on the perfect, pure, all-natural, sugar, calorie, and GMO-free formula. Boasting precise doses of 10 mg of CBD, each piece of Favour ensures consistent results, along with, of course, the ideal side-effect of minty-fresh breath. (So like, if you’re nervous about finally meeting your Hinge date in person, this stuff kills two birds.)
And now, chewing your way to mental wellness isn’t the only thing Favour offers. Their newest CBD gum, Favour Immunity is an absolute much-needed addition to your daily routine. Packed with Vitamin C, Elderberry Extract, Echinacea, and Zinc, as well as their signature CBD, the new berry-flavored favorite provides daily immune support that’s not only convenient, but delicious. Covering so many of our health needs in one, the only thing Favour has left to do is figure out how to make working out as easy as chewing gum (well, we guess it does help tone your facial muscles).
Ready to try it out – and show off the chic packaging on your Instagram stories? You can order Favour online for just $19.99, or invest in your wellness by subscribing and saving with their monthly or bi-monthly delivery options.
Trust, once you chew it, you’ll never want to run out.
[Photos by Alex Jay Creative, Kennedy Roberts]